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- Mar 18, 2010
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I had eating problems as a teen, I’m ok now
But her sales tactics could Trigger Bitch
But her sales tactics could Trigger Bitch
The studio is more important for the cooking items. There is no room and they need to have proper facilities to demo cookware etc. and for floor cleaning and vacuums more space equals better set design and better shots and positioning of cameras. I agree with you that if they don't up their game product wise it's all for 0 anywayI've said before (and DOC touched on this earlier) having a fancy new studio is simply going to make the poor-quality goods they sell (all sourced from AliExpress™ and Temu™) look even worse!
Instead of Pedro only being able to gurn and limp around a 4ft space to sell a £15 cane, he'll now have 12ft of space…
Sneezy Panda won't actually become the must-have xmas toy because the backdrop and desk no longer wobble…
The studio isn't the most pressing issue with TatJC-IW, the shoddy products are!
How the other half live
The studio is more important for the cooking items. There is no room and they need to have proper facilities to demo cookware etc. and for floor cleaning and vacuums more space equals better set design and better shots and positioning of cameras. I agree with you that if they don't up their game product wise it's all for 0 anyway
Nothing to do with the last owner of IW being in cosies with Sports Direct, then?Firstly, studio is going to help greatly.
Secondly, one of the reasons the old IW failed was the tiny margins it operated with. It tried to copy QVC, however volume was too low, and as mentioned earlier in this thread, top brands with small margins only work if you shift high quantities, which QVC can do. However, there is a substantial market for non-branded affordable goods, which TJC and the new IW exploit perfectly.
Having said that, I understand that IW will be enhancing their product offering. Remember, these guys launched a brand new channel on the 29 Sep, just 7 days after securing a deal with the administrators, otherwise they would have lost the freeview channel under the 3 month rule. Pretty good achievement. I believe Rob Locke on the ShoponTV thread said they worked flat out with only "six" week preparation time, and that was to prepare for a maximum of 3 hours a day when most people are asleep. During that time, they have only managed to get very limited products for each show (some of which are seasoned already on IW).
Therefore, for IW to fill 20 hours a day instantly is good going. Of course, they can not magic products out of thin air and have had to share with TJC. Sourcing products is a time consuming process, especially as the launch coincided with peak when most manufacturers are already committed.
I understand their is repetition, however, they would not waste air time on products that do not sell. So, if you see the same products time and time again, they are shifting.
For those that are waiting for this venture to fail, I can assure you, things are rosy for the business : )