I can vouch for some of the fashion on IW. I bought the Circle Hem top and loved it so much that I now have four in different colours. The style, material and fit really is second to none and as I bought them all on the "2 for £10" offer with £1.99 P&P, I haven't paid through the nose for them. They're not cheap quality either, all well finished with overlocked seams. I won't entertain QVC's idea of fashion anymore, especially given their prices. As has been said, a lot of American taste and style just does not work in the UK.