QVC Fashion Week Runway

[maymorganlondon]

Laugh at Ideal World all you like (and for employing the worst offenders from bid.tv I frequently do), but presenters aside they DO know how to run their clothing shows. I get the impression QVC knows the faithful would happily buy their plastic wear sight unseen.

Totally agree with you. By dedicating the hour to a limited number of products, and making sure you see all colour variations on a real, live model... and making sure the models are a realistic dress size (even if Linda looks to be an extremely tall lady)... you get a far better idea of what might suit, where it will cling/fall away, how bright the colour is. None of this "we can't find a sample or a stock photo in this colour", or "what are we calling this...?" or cameras on gabbling Gerties while the dress/jumper/whatever remains unseen in the background.