I remember watching once and they had model Ali leading the winner along seemingly endless corridors to receive their award.Cringeworthy in the extreme but I don’t watch awards ceremonies even those in a different league to QVC as the acceptance speeches make me curl up into a ball & wish them away.
Keeley's fingers will be bleeding from voting for PCMC or any other Elemis products on the list! Still it might stop the embarrassing pleading for votes!
I'd be more interested if they awarded for their top-sellers (because I'm curious) and then they could do a single "Customers' Choice award where customers can vote once for any single item from any Beauty brand.
Otherwise just scrap the nonsense!