Well, there's a part of me which says that none of the changes are anything to do with him - but I suppose his FB fans see him as a 'voice' that can feedback to the company.
Another part of me says, if you can't take honest opinion/criticism then don't work in the media and don't make yourself accessible to the public.
And another bit which tells me that he's just an insignificant corporate puppet, he has to dance to whatever tune they play and he's highly unlikely to rock his career boat by showing his bosses a load of negative feedback.
My thoughts? Save your texting fingers Schlock followers, he might pretend he gives a damn but he's not going to go out on a limb for you or your opinions unless it's all sucking up and positive and puts him in a good light.