I have received the following reply from Ideal World:
Our ladder is one of the few in the market that has 13 positions (including storage) that have all been safety tested to pass or exceed regulation standards.
Our ladder has 4 rungs per section and reached 4.8m making it one of the largest on the market as well.
Our ladder has wide stabilizing feet for extra safety, stability and grip
Our ladder is relatively lightweight at around 22kg – we will not compromise quality, safety or rigidity by using less materials.
All our products are backed up with our usual guarantee should anyone not be satisfied with their purchase – we have sold tens of thousands of these and have many very satisfied customers – we have 8 x 5 Star Reviews, 2 x 4 Star Reviews and only 1 x 2 Star review on our website.