Tinkerbelle
Registered Shopper
- Joined
- Mar 7, 2011
- Messages
- 3,755
The difference between Facebook and here is that QVC choose to set up the Facebook page. They decided it was going to be part of their business social media strategy. They have some degree of control over it.
Here they have no power to answer or moderate. It's something completely beyond their control. Except they can try to control a revenue stream and therefore control the site by stealth. They didn't choose this as part of their social media strategy.
They're clearly not going to communicate with Graham or they would have done so. Whether that's right or wrong is a moot point now. They've done what they've done.
Graham has two choices. He can find other revenue streams or not. Everyone who runs a small business potentially faces the same issues. When one revenue stream dies you must find another to survive. It's not easy but it can be done.
A lot has been said about how much money the site makes for QVC but the important thing is how much money this removes from Graham and how he can replace that lost revenue and fast. I don't want to know how much that money is but I think the focus is slightly skewed.
Here they have no power to answer or moderate. It's something completely beyond their control. Except they can try to control a revenue stream and therefore control the site by stealth. They didn't choose this as part of their social media strategy.
They're clearly not going to communicate with Graham or they would have done so. Whether that's right or wrong is a moot point now. They've done what they've done.
Graham has two choices. He can find other revenue streams or not. Everyone who runs a small business potentially faces the same issues. When one revenue stream dies you must find another to survive. It's not easy but it can be done.
A lot has been said about how much money the site makes for QVC but the important thing is how much money this removes from Graham and how he can replace that lost revenue and fast. I don't want to know how much that money is but I think the focus is slightly skewed.