Apparently, it's birthstone of the month. Don't really convey much excitement these symbols, do they? Maybe Gems could try a big 50% discount blob in neon pink, that might do a better job .
Know what you mean, Pimms. How long has that alexandrite bracelet been in ex-demo? If they don't know by now that nobody wants it at that price then they never will . Could they not do massive reductions in the short-term just to get rid of old stock and generate a bit of movement...seems to have done TJC a world of good .