New Freeview airtime for Create and Craft


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<img src="/images/craft_logo.png" border="0" alt="Create and Craft" title="Create and Craft" hspace="4" vspace="2" align="right" />Ideal Shopping Direct Plc has announced that it has agreed to take an additional daily five hour slot each morning, from 8 am to 1pm on Freeview channel 36 to broadcast live Create and Craft content. This is expected to commence in July and is a significant opportunity. Given that this is a new venture the Company will incur additional production and associated costs in the order of £0.5m in the second half of 2009 against an anticipated increase in Create and Craft sales.<br /><br />Craft is a significant niche for Ideal Shopping and has achieved considerable growth over the last few years The Company believes that this additional airtime can further accelerate its growth and contribute to the profitability of the Company in 2010.<br /><br />Mike Hancox, Chief Executive Officer, said:<br /><br />"Our experience of running craft programming in the morning on our Ideal World Freeview channel is that there is a significant craft audience available at this time of day. We feel that a dedicated channel on Freeview will allow us to capture more of this untapped audience and allow us to trial new lines alongside those on our dedicated Sky Create and Craft channel".
After re-scanning I haven't been able to find it yet!

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