That's exactly my point, QVC get the brands that Ideal are sucessful with. M Asam, started with Ideal, as soon as they get popular QVC (in my opinion) jump in and offer them a much larger audience and off they go to QVC. Same with Karcher and Derrick belcher, Ideal get a nice audience and they sell a fair few, in wade QVC and make them an offer and bingo, off to QVC. Taya Haircare the same, and Vercella Vita, once they get some good sales and are popular then QVC jump in and off they pop to WVC for the obviously bigger audience and sales prospects.
The other way round now...... QVC HAD moira C, didn't do well enough so Ideal get her. Of course De Cheese sold badly enough for QVC to drop him, Ideal World make him popular again and heyho, off he toddles to QVC again. I'm certain more brands who failed on QVC then get 'snatched up' by Ideal, but to be honest, all the decent brands on QVC, in my opinion of course.