C-Lion
Registered Shopper
- Joined
- Apr 18, 2024
- Messages
- 278
When i saw an advert on Channel 4 for QVC over the weekend - mostly for Beauty - I wondered if they were in trouble too
I think it’s been brewing for a while. 2022 was significant in that the previous year had £60 million in profits which dropped like a stone to £13 million in the space of 12 months. That’s massive.
I have also taken note that QVC are doing link through with the Daily Mail on TSV’s. That is also new.
I don’t think these Brand Ambassador’s are necessarily the answer either. Yes they help but I would rather have an actual employee or even the owner - like Gatineau and Sunday Riley. Not someone they have conjured up.
I sent something back last week and I got my refund five days later. The refunds are coming through way quicker now - so that’s a good change.
I am not sure what the answer is but it’s a tired and dated format that needs reinvigorating and by that I don’t mean stupid giggly QVC presenters telling inane jokes or blasting on about their personal life!