Was I being served? In one sense, yes. QVC seems to provide an efficient computerised telephone system – and reviews of the channel on my own website reveal good things. Prompt postage for one. But is that the be-all and end-all of service? No.
Online I have a question for QVC. You haven’t had the burden of investing capital in bricks-and-mortar stores, and it doesn't look to me like you’ve invested much in your sets (though all that fake tan doesn’t come cheap), so where has all the money gone? Because it’s certainly not on your website. You have the opportunity to be the Asos or Net-a-Porter of the consumer goods world. But I’m afraid you’re falling far short of the mark.
When QVC launched, it must have seemed revolutionary and futuristic – imagine it, shopping from the comfort of your armchair! But what is QVC’s place today, with online retailing so dominant, and so much easier? Shopping this way seems about as relevant and convenient as booking a holiday via Teletext. Unless QVC modernises its shopping experience, I can’t help but feel we’re looking at a soon-to-be victim of the internet age.
Well it's a very old article , yet years down the line QVC is still stuck in time frame of bygone era .
i have said this before
QVC is not only taking their customers for granted and holding them in low esteem
they are also doing it at the other end, with their suppliers
as witnessed at the 'new' beauty bash format
complete control freakery
forbidding giving out samples,
and enforcing 'gestapo' like any brand representative slipping a little something into a potential customers hand
a big brand representative and one of the favourites on the channel,
was exasperated with the 'rules' incl being forbidden to hand out any brochures with their website on
as if it can really be hidden from customers, that internet thang, and everything is only available from Q
their behaviour is a bit like a child, closing their eyes and going 'you can't see me'
(but they learn quickly, unlike .....)
and if you are getting it wrong at both ends, suppliers and customers, as a retailer...
i don't need to spell it out to you
I would love to see DF try to take on Mary, she would eat her alive.
I think there are plentry of accusations you could throw at QVC but having overly rehearsed sales pitches isn't one of them!
adjective: hackneyed
(of a phrase or idea) having been overused; unoriginal and trite.
"hackneyed old sayings"
synonyms: overused, overworked, overdone, worn out, time-worn, platitudinous, vapid, stale, tired, threadbare;
Not quite sure Ms Portas' prediction of a "soon to be victim of the Internet age" has come true. That article was written in 2011!! Her own foray into the high street with HOF hasn't survived. Started in 2011. Now disappeared