Oh I didn't know this. I just 'assumed' she was just another 'face' of QVC's own stuff like Ruthless and Ambitious are for fashion and homewares. Let's be honest, if Monybags thought there was real money to be made by her 'designing' her own range, then she'd be another Mrs Beckham with her own team out back doing the real work.
I've heard her say several times that she has a certain piece in the real thing. I'm amazed someone hasn't pulled her up on it.