Remember her from the good old days, with her rolykits? She was an inventor before Lori Greiner came to QVC UK. Well now the Q are offering an amended version of that product, a set of 2 fabric Organised Options roll up organisers. So, whilst the use of the product is exactly the same as Joy's, any patent would not be infringed because it is material, and not plastic. Never knew why Joy stopped coming over to the Q, as I always thought her products were rather innovative. To make way for Lori, perhaps? I have seen her on many infomercials, so she is still inventing, it seems.