This is where they blatantly stick two fingers up at any regulations. She has zero qualifications to say what will, or will not, become an heirloom, neither does she have a crystal ball. This is how useless the Advertising Standards people are, just a waste of time. To say this about a rolled gold piece is just a joke and shows how contemptuous they are of their audience.
Jill came out with a cracker yesterday on the Bcharmd jewellery show, this is costume jewellery with the proverbial semi precious stones. A bracelet costing £30 or so was described, more or less, as an heirloom and could be handed down through the family. What planet is this woman on? Give it a few weeks and the rolled gold will have worn off.
