Trouble with Jay is, he works in the modelling and tv work arena. So of course the make up is aimed at under flash lightening etc. Also with models hit 25 and you are usually over the hill, a few Kate Moss is one is still doing campaign work for the big companies in her 40s. So I will say his stuff is not for normal women, he just cannot get the less is more look when doing the tv live demos.
Because he was on America's Next Top Model for years QVC leapt to get him on here, a name for anyone watching the show over the years will jump to buy. Well apart for me of course, who admits when she heard he was coming was interested. Then saw the first TSV and walked away quickly. Like the certain so called beauty bloggers to worship and scream how exciting and wonderful every product he has is. When you got the normal woman who bought and found it is really the emperor's new clothes. Hype Hype!!!