My curiosity got the better of me and I did a tiny bit of research on DT. Reason I say this bit is he's younger than I thought. Born in 1988. Started at Gems 12 years ago, give or take, so from a 'child'. Not a great deal to find on Linkedin. Rarely go there now. But, I know nothing of tik tok. And presuming he is a business in his own right, all I can find via his linkedin is clips from tik tok. Isn't that too mainstream for a jewellery house? Although, it is Chinese so maybe he gets commission for using it?