Surely these advertisers would not pay for slots on a channel that they thought was going under?It must cost the likes of Persil and Calgon quite alot to advertise with IW, they must have done their viewer and sales research... this surely means that IW are sucessful or why would big brands want to be associated with them? And as you said, the ads have been on for a few weeks now, so it must be working for both parties? has Howards washing powder ad been on yet? That would be funny....