Isn't QVC US soooo much better than UK!?

ShoppingTelly

Help Support ShoppingTelly:

R

RedT

Guest Shopper
Having a look at the Josie Maran tsv today on the US site - free P&P, four easy pays and the auto delivery options are even cheaper than the tsv price!! Presenter is calm, collected, professional and gives out all the information at the start so you can make your choice straight away instead of listening to 10 minutes of drivel before you actually know what you're getting! Basically everything about the US company is superior to the UK channel which seems to me now like a small step up from a stall in eastenders LOL!
 
Yep, much as I hate to admit it RedT I would agree that for once the American's seem to know what they are doing with regards to 'selly telly' (but then they have had far longer in doing it (though saying that Q has been on for over 20 years so you would have thought they would have known how to do it by now). I stated something similar on a forum posting a week or so ago. It is as if they took our 'cosy' style and blended it with their style and got something that was a whole lot better and yes their pricing seems to be a lot more generous, more EP items and item on more than 4 (though that could be a EU/UK Directive thing with regards to credit checks etc, but their postage (though I have noticed that more and more items are becoming 'reduced postage' (which they make a 'song and dance about), or free p&p when the whole jazz band starts.

No, America for once seems to have got something right, but hang on lets think about this, commercialism, selling and greed, yep, America certainly has got that right!
 
That's true, unfortunately the UK franchise is always a watered down, incompetent version of their USA parent company.
 
But do they have a 'resident beauty expert' to advise on what's best for your skin, hair, nails and body i.e. every product in every range they stock?
 
I would think that Q in the US has to be on top of their game because of the location of a good portion of their audience. Imagine living out in the wilds of Montana with rare access to the big city 'shopping experience and dreaded Main Street', then selly telly is probably a god-send having a department store at the end of a phone or touch of a button. Wherever we live in the UK, we aint that far from good shopping facilities even its an hour's drive so we can afford to be more choosy.
 
I totally agree,most of my spending is with America mainly because I am there for 3 months of the year:mysmilie_17:
 
There will never be a situation where QVC UK can offer the range and choice of QVC US, nor the financial offers (eg: combining easy pays and auto delivery).

The first comes down to the sheer size of the US market, and the second is down to completely different financial regulation.

I think that potentially the impact of other routes to market for products is not yet felt as acutely in the US either (ebay, amazon, infomercials, individual shop websites etc), and far more US customers live long distances away from towns where you can do a dreaded high street shopping trip (or even a mall, for that matter).

I do think that the presentation style is the area where QVC UK could strive to emulate the US more. Let's have less banshee shrieking. Let's have more professionalism (sell the products you're being paid to sell, not your book/b&b etc). Let's have the relevant information to aid a purchase decision (it's just downright lazy to keep saying "call Liverpool").

Honestly, I think it's actually time they sent some of the US presenters over here to teach the UK presenters a thing or two about how to sell without driving viewers to the mute or change channel button. Some of the Brits may think they are the bees-knees in the sales department, but employing your voice as a Timmy Mallett Wacaday weapon to berate and batter your customer into submission is not a good tactic for the longer-term health of your sales.
 
maymorganlondon said:
There will never be a situation where QVC UK can offer the range and choice of QVC US, nor the financial offers (eg: combining easy pays and auto delivery).

The first comes down to the sheer size of the US market, and the second is down to completely different financial regulation.

I think that potentially the impact of other routes to market for products is not yet felt as acutely in the US either (ebay, amazon, infomercials, individual shop websites etc), and far more US customers live long distances away from towns where you can do a dreaded high street shopping trip (or even a mall, for that matter).

I do think that the presentation style is the area where QVC UK could strive to emulate the US more. Let's have less banshee shrieking. Let's have more professionalism (sell the products you're being paid to sell, not your book/b&b etc). Let's have the relevant information to aid a purchase decision (it's just downright lazy to keep saying "call Liverpool").

Honestly, I think it's actually time they sent some of the US presenters over here to teach the UK presenters a thing or two about how to sell without driving viewers to the mute or change channel button. Some of the Brits may think they are the bees-knees in the sales department, but employing your voice as a Timmy Mallett Wacaday weapon to berate and batter your customer into submission is not a good tactic for the longer-term health of your sales.
Click to expand...

My my, would one be having a 'pop' at DF/JR/JK/CH there, the cynical side of me says? Q America, seems to be more 'shop' than 'magazine shop' (if that makes any sense whatsoever and it probably doesn't so I will try and explain what is going through my weird mind), in this country I think Q tries to portray a 'cosiness' to their selling, where in America it is the sell first with perhaps a touch of 'professional warmth', whereas in this country the presenters seem to think we 'care, with regards to who is getting a new kitchen, or that one of the presenters is currently living in a building site, or the latest book to be flogged, or other interests, if anyone at Q is reading this, please listen and read WE DON'T CARE. Yes annecdotal about the products that you are selling and how they have fitted into your life, that is fine as potential customers may have a 'light-bulb' similar moment of how that particular product can then fit into their lives, but not the other stuff as I say and re-iterate WE DON'T CARE!

Sorry if I have offended any fellow forumees' (is that a word), I guess not given the 'red squiggle', who are interested in all the others interests, but I am tipping the majority may not be!
 
I might be indirectly criticising one or two Q presenters, how did you guess? :mysmilie_50:

I totally get what you mean about a magazine vs a shop.

I am fed up with the growing prominence of presenters' egos and personal projects at the expense of the products we have tuned in to learn about. I don't go to the shops to see the sales assistants, I go to buy products they are selling. I want them professional and knowledgeable. I have zero interest in the minor details of what they had for breakfast or any extraneous information. Don't get me wrong, in a shop I talk to staff but it's a two-way interaction.

In a RL shop the Q presenters are the ones who talk to each other, wilfully ignoring customers - losing sales and garnering complaints. Oh, and p***ing off their more professional colleagues.
 
maymorganlondon said:
I do think that the presentation style is the area where QVC UK could strive to emulate the US more.
Click to expand...
They once sent Alison Young and Julia Roberts out to the US, to broadcast shows live to the UK audience. All AY did was witter on about how she'd used various products: Elemis mask; Gatineau collagen eye compresses on the plane on the way over, to stop her skin getting dehydrated and how the other passengers, 'including the guys who were regular business travellers', were showing great interest!
 
I've just had a look at their A-Z of beauty brands and notice that they don't stock Gayle Hayman of Beverley Hills - isn't it supposedly used by Hollywood's A-List and in all the top salons over there? Seems odd that they don't stock it. The woman presenting with Tova sprayed the perfume in front of her and then wafted it with her hands, not all over her hair and body the way they do in the UK.
 

Similar threads

S
  • Locked
Many Thanks for your comments
Replies
0
Views
2,638
Steve Bennett
S

Latest posts

Back
Top