It's a discount card for Emergency Services, NHS, armed forces. Its £5 for 2 years, you have to prove that you work in one of these sectors by showing a pay slip when you apply. I've only had mine a short while, I've enjoyed 20% off total bill in Bill's restaurant twice (incl alcohol) , 20% in Seasalt, Crew Clothing Company and Peacocks. Its quite a broad group of occupations can apply - prison service, Red Cross, Armed Forces (and Veterans), Border Force, Coastguards to name a few. All sorts of offers, mostly online small companies but something for everyone.