cupcake
Registered Shopper
Did anyone watch the show last night? They were spouting some right nonsense about how he uses ingredients no-one else in the world uses. Looking at his website (he does list his ingredients, which is a plus), I can't see anything you can't find in other brands. I know AY said he licenced some of the ingredients he discovered to other companies but even so, I would like to have known what the specific ingredients are that only he uses, rather than them skimming over them.