Bit harsh, Whitesnake. But I agree with the message you are conveying. I just don't see the point in him being there. What exactly are we learning from him and his 'knowledge'? Same as John Barrowman, QVC professional junkie, bringing out skin/hair care. I don't think anyone actually believes the brand is his proprietory formula or, essentially, that he had any input whatsoever in the composition of the products. His CDs are another thing, I like his voice and he is, by career, an actor/singer, so this is acceptable. When they start bringing these Z list 'celebs' on with their designer ranges, like Lisa Snowdon or Donna Air, it is just to maximise sales, not because said well known people actually designed the products personally. I remember Kathy John once saying her husband never wore jeans with a branded name on them, as he had an aversion to paying to advertise a clothing line. I can honestly say that, whilst I don't go to such extremes, I have never bought an item because of the celebrity who is associated with it.
Here is a question : is there a difference between AP appearing on the Q by virtue of the tenuous connection of celebrity masterchef, and the kitchenAid guest, who was a contestant on Great British Bake Off? I believe so, because she is an amateur chef who took part in the show to demonstrate her skills, and she can give us her own tips and advice. Many will see themselves in the same situation as her, a mother of small children, who needs to provide them with a healthy diet. We don't even get any hints and culinary tips from AP.