Clothescloth
Registered Shopper
- Joined
- Jul 29, 2020
- Messages
- 1,478
It makes sense to always pair the slebs with someone they have a bit of chemistry with. The Ruth / Jackie duo must generate lots of sales, as they have managed to go one step further and create a club/ community vibe, and it works. Very clever! They encourage people to tweet and get involved, mention a few names on air, and silly people with money to burn think of them as personal friends.