And to bang on about this again, in the good auld days, gemstv mantra was "we are the only shopping channel that sells REAL gems and gemstones!" and all the Matt McNamara clips telling us that Zircon is NOT cubic zirconia!!!
Now Sally Morgan and her jewellery are no longer sold - its open arms to Lilly Allen and Aleisha Dixon range of costume jewellery, as well as they faux crystal crip that they are now selling. Now with all the handbags, belts, pashmenas, jewellery boxes and jewellery mannequins that they are standing, plus the hidden treasures and the bronze frogs, and not to forget the Iron Fairies, is it not time, that they changed their name - they no longer sell just gems - they should call the accessorize and the occassional gem! even more so now they are selling moissanite and that gold and ice stuff too. (and funnily, when the banner comes up selling that gold and ice, it doesnt mention that it is not real diamond, or a look a likey type of esque stone! it had me pondering as to what it was! The prices are more expensive than buy an actual diamond!