GrantB
Registered Shopper
- Joined
- Jan 26, 2023
- Messages
- 16
It's odd, because in some ways I thought Simon et al were on to a bit of a winner. When asked in the past on here what I thought the future of shopping TV was, I guessed that it would be online streamed on a platform that allowed for direct interaction between the studio and the viewers.
I can't remember if TikTok shop was around when I made that comment, but even if it was, I wasn't aware of it. I just know that as a millennial, my purchasing habits are most heavily influenced by products or services that are featured in the YouTube videos I watch or on Reddit. I know other people my age and younger would say the same for TikTok and Instagram. So when they started making stuff for various social media platforms, I thought it was actually a pretty shrewd move.
If you're being shown a product and can complete the buying journey with just a few taps, there's no/low barrier to purchase and it makes the experience a smooth one... it's what most online retailers are aiming for; to get you through the funnel as quickly as possible so you're not tempted to go price comparing or abandon your basket.
There simply wasn't a way to replicate that with the TV broadcasts.
I can't remember if TikTok shop was around when I made that comment, but even if it was, I wasn't aware of it. I just know that as a millennial, my purchasing habits are most heavily influenced by products or services that are featured in the YouTube videos I watch or on Reddit. I know other people my age and younger would say the same for TikTok and Instagram. So when they started making stuff for various social media platforms, I thought it was actually a pretty shrewd move.
If you're being shown a product and can complete the buying journey with just a few taps, there's no/low barrier to purchase and it makes the experience a smooth one... it's what most online retailers are aiming for; to get you through the funnel as quickly as possible so you're not tempted to go price comparing or abandon your basket.
There simply wasn't a way to replicate that with the TV broadcasts.