OrangeLady
Registered Shopper
- Joined
- Apr 10, 2024
- Messages
- 72
An excellent summary.
I've definitely got rose tinted glasses for those early days when I first started watching circa 15 years ago.
I haven't watched consistently over that time... Do you think the business model changed during covid lockdowns? With people not being able to go out physically to shop for non-essential items, did Gems diversify into candles, clothing, makeup, supplements and homewares?
I get it that jewellery is a one off purchase. Once you've got one amethyst pendant, you might want some matching earrings. But those pieces should last for years.
Candles burn, makeup gets used, supplements need continual use - ie they need replacing and become a monthly purchase rather than the one off jewellery purchase. I can see it makes sense from a business perspective to have repeat sales each month.
Have they submitted the financial reports for last year? IIRC you were keeping an eye out for them, to get an indication of the overall health of the business? I'd be curious to know what you find.
I've definitely got rose tinted glasses for those early days when I first started watching circa 15 years ago.
I haven't watched consistently over that time... Do you think the business model changed during covid lockdowns? With people not being able to go out physically to shop for non-essential items, did Gems diversify into candles, clothing, makeup, supplements and homewares?
I get it that jewellery is a one off purchase. Once you've got one amethyst pendant, you might want some matching earrings. But those pieces should last for years.
Candles burn, makeup gets used, supplements need continual use - ie they need replacing and become a monthly purchase rather than the one off jewellery purchase. I can see it makes sense from a business perspective to have repeat sales each month.
Have they submitted the financial reports for last year? IIRC you were keeping an eye out for them, to get an indication of the overall health of the business? I'd be curious to know what you find.