I thought it would be something along those lines. If the gift was truly something people may want, they'd be upfront and tell you what it was, eg a dab radio. They're obviously just banking on people's curiosity, hoping that a few gullible people will make the expensive phone calls, give them all their bank details and get tied into something that's a real hassle to get out of, and end up with nothing of use for their money and trouble.
These holiday/accommodation deals are ubiquitous, ok, even if the accommodation is free, if you're having to shell out £100 a day for food it would work out a lot more expensive than if you sorted out a holiday/short break for yourself!
I wish Ideal World would sever their ties with all these shonky schemes they like to get involved with. I looked at the win 24 website, and what they don't mention is that some of the prizes that people have won are things like a bodyshop showergel/soap set.....ffs, you don't pay £8 a month to win something like that! The actors they use have all won cars, cruises, and state of the art computers etc! They like to call themselves a "family"...well that image imo shouldn't involve ripping its members off!