I think it all goes back to the war raging about natural vs synthetic in cosmetics.
We are bombarded by chemicals are evil, the other lot are natural ingredients are dangerous. So depending on the brand they are like Moses coming down the mountain, they have the 10 commandments according to the brand.
Hell even Paula Begoun(sp) who hates all natural ingredients as suddenly now brought out her own natural range!!!! Oh yes I got the email advertising it.
Keeley, I do get bored hearing the same old same old on each show. I can have her on whilst I am on the laptop and its just a noise in the background. Others take every word as beginning and end all. There are other brands same thing, you go on their facebook pages to really find out how intense the cult of the personality really is. The normal Elemis page is very different, all about new products,events and offers etc. I told this before, the manager at my local Elemis counter once told me, a customer who followed Keeley on facebook came in to buy. She had a rather long complicated list of products she wanted to look at. All recommended by Keeley after asking on her page. Manager asked a few questions and then told her, well keep it simple and recommended 3 or 4 products to be used. Customer thought about it and then decided to go back to Keeley and get her opinion on the simpler routine.