I was trolling round my nearest city branch of Superdrug the other day and I thought I was seeing things but no, there on a special shelf space was a whole area devoted to a series of elemis skin care ranges, each devoted to a specific skin type from what I could see.
http://www.superdrug.com/elemis/page/elemis/
http://www.superdrug.com/elemis/page/elemis/