Personally I think it's time the ASA initially took a view on this. I believe Sit Up should clearly display the quantity before the phone number appears so a potential customer can decide whether they feel it's worth taking a chance on calling otherwise, as Greg says, it could be considered akin to entering a Lottery (in my opinion).
I don't want to raise the issue myself but only as I have a few investigations ongoing with the ASA but it would be great if any of you good people would like to contact them, I think Greg makes a very valid point.
It would be easy to consider this nothing more than a grubby little tactic and reeks of desperation to:-
1- Grab extra phonecall income
2- Keep people interested is their miserable lineup of pathetic merchandise and appallingly untalented and mundane presenters
It's simply grim, in fact it's pathetic and has all the hallmarks of a company in terminal decline. Did anyone see Peter almost bursting at the seams with excitement because he actually had a real gold necklace? They didn't even show the piece being modelled so you could get some idea of it's actual scale, they merely had an image blew up on a massive Plasma screen and a very, very close up video clip of it on a turntable. Sure they said it was 18" long and he mumbled, once, it weighed less than a gram but only well into the sale.
It beggar's belief, literally.
