Bye-bye Black Friday. Hello KNOWvember.
Last November, we asked you to shop slowly. We said that skincare purchases should be based on education over impulse, and highlighted the importance of conscious consumption. For us, Black Friday no longer felt like a people or planet-friendly event, and so we closed our stores and website for a moment of nothingness. We did, however, still want to bring you a saving. And so we did something we had never done before by offering 23% off every product for the entire month.
This November, that 23% saving is back, along with a commitment to bring as much educational content to you as possible, over a month we have named as KNOWvember. By offering a month-long discount and daily education, we hope to empower people with the time and information required to buy less, but better.
Hyper-consumerism remains one of the biggest threats to the planet and an urgent change in the way that humans produce and consume products is required. On 27th November (the day formerly known as Black Friday), we will be pressing pause. Our stores and website will be closed, once again, for a moment of nothingness.
Enjoy, and please remember to shop slowly
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