The point of the Ant & Dec thing was that they wanted to be seen and heard by as many people as possible in one day, so during the segment showing all the different shows they appeared on, it listed the number of viewers/listeners on each show. So BBC1 Breakfast had 1.6m viewers, Alan Titchmarsh had 900K viewers etc. QVC had 100,000 viewers, bless 'em. As The Count pointed out, I must be one of a very exclusive band, being a regular viewer!!
It was faintly amusing, a nice break from all the crying (I mean me crying, all those poor poor children, it breaks my heart every time).
ETA: Ant & Dec were seen/heard by over 45million people by the end of the day. In case you're interested.