Nearly £30 for a book, including postage, and the same price region for 12 xmas cards; we are talking not about a hugely successful bear company, which is situated at the high end of the market, based on both price and collectability, but a small English company which, basically, caters to those who are either economically unable to, or don't want to, spend over £100 for a bear. A Charlie Bear - the quality of which I have found to be quite poor - realistically, is more of a soft toy, than a true collectible. Get real. Charlotte and Will are assuming that their core market will be composed of middle aged ladies, who look at the screen with an "oh how cute" attitude, and have the spare cash to waste on the cuddly toy they have been gushing over. I have a vast collection of bears, premium brands, and two Charlie bears, bought as a set, and there is no comparison in quality and design. I don't know what day those two were born on, but I certainly wasn't born yesterday.:angry: