They have a captive audience for all the skincare stuff. Women (and sometimes men) constantly striving for supposedly better, newer, and often more expensive items. Women who see the ads, read the magazines, watch the TV and who are dis-satisfied with their lips, skin, eyes, hair, etc etc and who really want to believe everything they hear. A psychological placebo ie. if someone tells them often enough that product X, Y or Z will make them look younger or will help with what they see as a problem, then it will. I suppose on some people it actually works because they believe it works so they stop picking faults in themselves and look and feel better because of it. It`s all a matter of choice and we all know a bar of soap will wash our face and a jar of cheap moisturiser will moisturise it but we choose otherwise and Q relies on this.
When Q first began, the internet was in its infancy, smart phones and ipads didn`t exist so unless people visited the DHS there was very little opportunity for them to compare prices or find the products elsewhere. That`s all changed and comparisons are just a click away and almost 100% of what Q sells can be sourced elsewhere and often cheaper. Yes they`ve become boring because they`ve stopped bringing us new and exciting products and they`re living in the past, relying on the same old formats with many of the same old presenters and selling the same old brands. Q has become like our Grannies beauty regime, its the soap and water of the retail world and just like soap and water, it does the job but we want more from it.