Exactly. That's why I think it will flat on QVC eventually. The brand I use won't go on QVC because consultation face to face is the most important part to determine the right products for you so that you get the results you want. Dermalogica is another brand that firmly believes this too.
I remember ARK Health & Beauty salon featured in one of the trade magazines years ago but they didn't have their own skin care range then.
ARK's website mentions the skin assesment or to pop into the salon for a consultation so think it will be hard doing the 'if you're sat there at home looking in the mirror and your skin is......' scenario, people will end up with the wrong products because there are so many factors considered in a consultation such as allergies, medication, lifestyle etc.
http://www.arkskincare.com/skin_assessment.php
This is interesting too on 'How it works'
http://www.arkskincare.com/page.php?pageId=1