Yes, it has become very noticeable the amount that they are doing this, and I completely agree with your summation as to why. I think, however, that it could be a strategy that could backfire, as it gives people the opportunity to change their minds / find the item or an alternative from elsewhere, and cancel. As we all know, Q have many issues / areas in which they need to improve, but I think the tendency to have the same half a dozen products on each of a brand's, say, four shows of their visit is also a big mistake. Surely not even the diehards want to sit and watch four identical shows? If they take away our reasons to tune in, they are eliminating the possibility of us making any additional unplanned purchases.
To be honest, one of the main reasons I've enjoyed Q over the years is for it's comedic value, but it's not even really funny any more. The fact that they keep referencing what's been seen on the catwalk in their fashion shows demonstrates that they are completely deluded about their customer base. As if anyone with an interest in fashion would buy clothes from QVC!! They are obviously aware that they've got an image problem, hence that cringeworthy "If you think you know QVC" campaign, but surely running it on their channel is preaching to the converted? They've been arrogant and complacent, focussed too much on new customers all the time, rather than trying to keep the existing ones happy, and failed to evolve their model / keep up with the competition. Shelling out on known names is investing in the wrong area, if you ask me. I think most customers would much rather they combined postage.
Their whole structure is based around the TSV's, but making them available long before and sometimes after (particularly with auto deliveries) the 24hr period, along with the fact that they are often only slightly more expensive afterwards, has really devalued them. The midnight show is no longer really worth watching since they stopped broadcasting until 2am (although I can see why this might not have been financially viable), as they often spend the first and last 15mins of the hour on the TSV. How can they think that ramming flagging TSV's into unrelated hours will cause viewers to do anything other than switch off? I could go on (and on! There's the web team, the social media team, the extortionate, slow deliveries..) but I think that's a daunting enough block of text for you all to wade through! :whew: :mysmilie_365:
