Another ASA referral

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TheManWithNoName

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Yesterday, Ellis was doing a gold show - claiming that the prices reflected 'just the gold price' and that the stone was 'free'. The on-screen graphics for the themed hour even referenced a 'free stone'.

They were doing 'to the penny' calculations on-air, suggesting that you were getting a bargain.

What were their prices based on? 1 gram of gold at last years prices of, supposedly, £123 per gram. However, this was based on their stupid idea of buying 6 random rings from jewellers last year and 'evening-out' the prices to give an average price of the gold.

It WAS NOT based on 'real-world' prices of gold.

The actual price of 1 gram of 9k gold in 2023 was just £23-£25.

Two sources confirm this: London Gold Market AND BullionByPost.

So it was nonsense to suggest that a gram of 9k gold was £123 - and it even more nonsensical to suggest that the stone is 'free'.

Reported!
 
TheManWithNoName said:
However, this was based on their stupid idea of buying 6 random rings from jewellers last year and 'evening-out' the prices to give an average price of the gold.
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Call me stupid, but if you had 6 rings and the gold cost 'x' per gram, it wouldn't matter if you had 500 rings. Added up they would equal 'y' amount of grams, and then you times that by the current price of gold. NOT by how many rings. That's stupid.
 
Ant7t said:
Call me stupid, but if you had 6 rings and the gold cost 'x' per gram, it wouldn't matter if you had 500 rings. Added up they would equal 'y' amount of grams, and then you times that by the current price of gold. NOT by how many rings. That's stupid.
Click to expand...

The whole thing is ridiculous anyway because they've worked their prices out on rings sold at retail prices.

They buy their gold at trade prices - and then they factor in the cost of the stone and other expenses on top. You could have two rings both weighing 3 grams each - one being a simple band design, the other being a more complex design. Obviously, the more complex design will cost more.

If viewers/customers believe the ***** that Gemporia come out with, then they're extremely gullible.
 
Ant7t said:
Call me stupid, but if you had 6 rings and the gold cost 'x' per gram, it wouldn't matter if you had 500 rings. Added up they would equal 'y' amount of grams, and then you times that by the current price of gold. NOT by how many rings. That's stupid.
Click to expand...
Even then, 9k jewelry isn’t equivalent to 24k pure gold price. You’d need to apply the fraction of pure gold present, even if averaged. Saying all that the stone and human labour costs are not insignificant and if I were in Jake’s position, i’d be breaking the price down based on that to align with Steve’s sustainability and welfare aspirations.
 
Annnnnnnnd another.

Lindsey Carr is flogging a reed diffuser. It comes with a Tiger pendant (base metal at a guess).

Lindsey shows the tiger pendant and says "How much would you pay for this on Bond Street - you'd be paying 20,000 plus".

Screen Shot 12-04-24 at 07.56 PM.JPG
 
TheManWithNoName said:
Annnnnnnnd another.

Lindsey Carr is flogging a reed diffuser. It comes with a Tiger pendant (base metal at a guess).

Lindsey shows the tiger pendant and says "How much would you pay for this on Bond Street - you'd be paying 20,000 plus".

View attachment 30762
Click to expand...
Even if it were 'real' metal: assuming it's £s and not Pennies, 20,000? If you spent that much on it, you'd literally have money to burn and NOT miss it. But silliness aside, it's that good, it's free with a £10 diffuser?
 
TheManWithNoName said:
Annnnnnnnd another.

Lindsey Carr is flogging a reed diffuser. It comes with a Tiger pendant (base metal at a guess).

Lindsey shows the tiger pendant and says "How much would you pay for this on Bond Street - you'd be paying 20,000 plus".

View attachment 30762
Click to expand...
Is she for real? What complete nonsense and an insult to the viewers' intelligence. 👎
 
Marietta said:
Is she for real? What complete nonsense and an insult to the viewers' intelligence. 👎
Click to expand...
They really ought to rein her in, she comes out with total bonkers-speak and makes herself look so ridiculous. I know all the presenters exaggerate somewhat (understatement of the century), but I think she just plucks descriptions and comparison figures out of thin air. I can't stand her whiney voice so rarely watch her for more than a couple of minutes, but there seems to be an off-the-wall comparison with every single piece she shows.
 
historymystery said:
I think she just plucks descriptions and comparison figures out of thin air.
Click to expand...

I think this is exactly what she does. She's thick, and things just come out of her gob without any thought.

Bearing in mind that Gemporia have already had a warning this year for, surprise surprise, Lindsey Carr making an outrageous claim about a pearl necklace earlier in the year, in theory, the ASA should now give them a 'strike' - but, assuming they'll even bother to do anything, not doubt they'll just give Gemporia their 65,275th warning...........
 
TheManWithNoName said:
I think this is exactly what she does. She's thick, and things just come out of her gob without any thought.

Bearing in mind that Gemporia have already had a warning this year for, surprise surprise, Lindsey Carr making an outrageous claim about a pearl necklace earlier in the year, in theory, the ASA should now give them a 'strike' - but, assuming they'll even bother to do anything, not doubt they'll just give Gemporia their 65,275th warning...........
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Quite clear the ASA have no intentions of ever doing anything to penalise them, so ASA are a total waste of space. If Gemporia have hard copies of all the so-called 'warnings' they've received from ASA they must have a room with a reinforced floor, to hold a filing cabinet the size of Buck House.:D
 
historymystery said:
Quite clear the ASA have no intentions of ever doing anything to penalise them, so ASA are a total waste of space. If Gemporia have hard copies of all the so-called 'warnings' they've received from ASA they must have a room with a reinforced floor, to hold a filing cabinet the size of Buck House.:D
Click to expand...
A gold tone filing cabinet, of course
 
Marietta said:
Jim Brooman used to say that a lot when he was on Gems. Still, I'd have him back any time! 🤣
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I think it's one of the crapspeak sayings they are all programmed with. The technical staff probably insert a microchip in the back of their heads, and every so often 'drenched with gold' or any one of the multitude of other expressions pops out while they're on-air. Lindsay uses it, too (although possibly slips up, and it comes out as 'drenched in mould').

I like Jim, I think he seems a genuinely nice guy, like Jeff, and a million times better than one of the shrieking harpies who have me reaching for the ear defenders.:giggle:
 
The ASA with their usual uninterested attitude:

"I understand that you raised concerns about Gemporia TV and misleading claims made during their presentation between 1pm and 2pm on 24 November 2024. We have reviewed the ad in light of your concerns and considered all the issues raised.

On this occasion, having taken our prioritisation principles into account, we have decided to resolve your complaint through the provision of advice. Therefore, we have explained your concerns to the advertiser and provided them with guidance on how to ensure that their advertising complies with the Codes."
 
TheManWithNoName said:
The ASA with their usual uninterested attitude:

"I understand that you raised concerns about Gemporia TV and misleading claims made during their presentation between 1pm and 2pm on 24 November 2024. We have reviewed the ad in light of your concerns and considered all the issues raised.

On this occasion, having taken our prioritisation principles into account, we have decided to resolve your complaint through the provision of advice. Therefore, we have explained your concerns to the advertiser and provided them with guidance on how to ensure that their advertising complies with the Codes."
Click to expand...
About as much use as a chocolate teapot. As if Gemporia will take the slightest bit of notice.
 

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