TheManWithNoName
Registered Shopper
- Joined
- Feb 16, 2023
- Messages
- 2,232
Yesterday, Ellis was doing a gold show - claiming that the prices reflected 'just the gold price' and that the stone was 'free'. The on-screen graphics for the themed hour even referenced a 'free stone'.
They were doing 'to the penny' calculations on-air, suggesting that you were getting a bargain.
What were their prices based on? 1 gram of gold at last years prices of, supposedly, £123 per gram. However, this was based on their stupid idea of buying 6 random rings from jewellers last year and 'evening-out' the prices to give an average price of the gold.
It WAS NOT based on 'real-world' prices of gold.
The actual price of 1 gram of 9k gold in 2023 was just £23-£25.
Two sources confirm this: London Gold Market AND BullionByPost.
So it was nonsense to suggest that a gram of 9k gold was £123 - and it even more nonsensical to suggest that the stone is 'free'.
Reported!
They were doing 'to the penny' calculations on-air, suggesting that you were getting a bargain.
What were their prices based on? 1 gram of gold at last years prices of, supposedly, £123 per gram. However, this was based on their stupid idea of buying 6 random rings from jewellers last year and 'evening-out' the prices to give an average price of the gold.
It WAS NOT based on 'real-world' prices of gold.
The actual price of 1 gram of 9k gold in 2023 was just £23-£25.
Two sources confirm this: London Gold Market AND BullionByPost.
So it was nonsense to suggest that a gram of 9k gold was £123 - and it even more nonsensical to suggest that the stone is 'free'.
Reported!