In a lot of businesses, you are offered x number of easy pays which adds up to a bit dearer than the pay-in-full asking price. QVC make it easy to take up "easy pays" for people who can't afford to pay the exorbitant price all in one go so they divide the exorbitant price by 3 or whatever, and that's what the customer pays each time. Which is all well and good, except it makes me think that people who pay everything all in one go are falling victim to the clever marketing ploy of upholding the exorbitant price when it could be discounted. QVC is laughing all the way to the bank. By collecting the easy pays, which cost them administration fees, they collect the same amount into their coffers which cash customers subsidise by paying up front, so making QVC's accounting much easier and therefore cheaper so profits increase.
Or do you think differently and are just grateful they are socially-minded by helping out their easy pay customers?
Or do you think differently and are just grateful they are socially-minded by helping out their easy pay customers?