I have found that the quality of YC has deteriorated lately, and the scents are very hit and miss. I have bought my first village large jar candle and, although I haven't burned it yet, the cold smell is extremely strong, and I am expecting good things from it. I bought maple buttter and, generically, the flavours are more tempting than yankee, they have two wicks which is better for giving a good throw, and the LJ can give 170 hours as opposed to 150 tops with YC. Finally village candles can be bought for £14.95 for a large jar - YC £19.99. There is so much competition out there, YC needs to monitor it's QC, as people are unhappy to spend what is not really an inconsequential sum of money for poor quality candles. The number of YC devotees who are now buying village candles in preference to YC is ever increasing.