This will explain all
http://www.asa.org.uk/Rulings/Adjudications/2013/1/sit_up-Ltd/SHP_ADJ_210322.aspx
http://www.asa.org.uk/Rulings/Adjudications/2013/1/sit_up-Ltd/SHP_ADJ_210322.aspx
That'll be why then! May also be why they do now occasionally mention the p&p charge in presentations. & there was I thinking they had a pang of conscience, yeh right! lol