When I first discovered bid, though the product range was pretty good, I never ever bought anything from them, having to bid, then if you got outbid, you'd have to phone in again, the price bumping up all the time, it didn't appeal to me at all, then along came the dropping format, and that had me hooked, so that's where it all started. They obviously decided that the drop format was what worked best and pretty much got rid of the traditional auction side of it. I think they may have done a lot better if they'd amalgamated everything into one, maybe two really good channels, with clear differences, instead of having four different channels all running side by side, selling the same stuff, having different rates of postage, different ways of ordering, different promos.....It's incoherent and downright confusing, and no wonder there in such a 2 and 8!
I moaned about the gardening and crafting to begin with, but like everyone is saying, it's obviously their only chance right now of staying afloat, trouble is, they are losing customers who are totally not interested in that sort of stuff. I shouldn't think they'll attract many new customers given all the negative views they've received over the past year or so. They need a miracle, Keep rubbing those worry angels, Peter, or someone to buy the company out, inject a lot of money into the business and completely turn it around. Make it one channel to start with! And give the product base and customer service department a complete overhaul! Sadly, and I mean sadly, that probably won't happen and more than likely they'll be an announcement before the end of the year. Yes, I admit if they do go, then I helped by making two complaints to the ASA, but I could not just sit back and watch a company blatantly trying to mislead its customers!
