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Many years ago they had a brand whose name I can’t remember but think it might be an Italian brand. They used to have models that had mummy tummy, bulging bra back etc. just like a good percentage of QVC demographic. They did seem to work as they usually showed the model wearing clothes with or without the shape wear. Always remember you had to put the bras on feet first! They may have originally been on Ideal World then switched to QVC or vice versa.
Was it Bella Bodies
 

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