Calamity Gem
Registered Shopper
- Joined
- May 28, 2023
- Messages
- 7
Wow! Jess’s “wow” quota has reached new levels this weekend with the Gems TV unveiling of peridot from the new Jilin mine in China, billed on the programme title as having been “discovered” by Gemporia. Weren’t they just invited on a marketing jolly? Jake likened it this morning to the discovery of tanzanite. But tanzanite was an entirely new gemstone. He invited us to “forget everything we’ve ever known about peridot”. Fair enough if it was an emerald. But the majority of the jewellery buying population in the West not only don’t really know about peridot, they don’t care either, to the extent that spinel had to be added as a second August birthstone a few years ago, because peridot wasn’t popular enough. It could obviously be a big thing in China, where green gemstones are the favourite and Burmese jadeite is apparently not being mined now. But it seems over here Jilin peridot is the latest in Gemporia’s sycophantic over-the-top advertising of a particular company’s gemstone product, which, after Argyle, is its best access to new gems to sell. But this time the spiel really did seem over the top. Time may prove me wrong, but to my eye on TV the gem seemed pretty similar to previous (nice) Chinese peridot I’ve bought from Gemporia. And it wasn’t selling out. What did you all think? PS I did order a piece though, just to check!!