Firstly, I think Christin lars should move into selling an eau de parfum, it's already a global brand established over 50 years, sold in over 40 countries(according to your colleague Peter Simon) and should move into perfumery now that it has conquered painting, sculptures, horology etc Christin Lars should follow in Armani's footsteps.
Secondly, If you could sell fragrances as cheap and as high quality as Lidl do you won't go far wrong. Peter - Have you looked at Lidl's madame glamour suddenly eau de parfum 50ml which sells for £4 and smells better than Chanel coco Mademoiselle- see what the Express thinks of it.
http://www.express.co.uk/posts/view/255201/Chanel-beaten-by-Lidl-s-4-scent
Also Lidl sell X-Bolt Gbellini eau de toilette 50ml for £4 and it is exactly like Hugo Boss Bottled. It is an excellent fragrance.
http://fashion.telegraph.co.uk/arti...3.99-designer-aftershave-put-to-the-test.html
http://www.dailyrecord.co.uk/lifest...et-aftershave-takes-on-designer-label-1365325
If you cut out your exorbitant p&p and call charges maybe we would risk buying your unknown fragrances. Even your branded stuff can always be bought cheaper on cheapsmells or frangrances direct.