He doesn't come on to sell jewellery now - he only comes on to shift his health stuff.
Also, after his announcement that he was coming back to run the company two years ago - but then quickly handed over the reigns to Jake Thompson instead, speaks volumes in my opinion.
His interest lies in health now.
Steve has form for starting businesses and then moving on to something new. I suspect one day he'll also move on from fitness too to start something entirely different again.
