It makes me laugh, how the shopping channels all try to grab onto the concept that some crappy item they're trying to flog has no calories and is therefore better than an Easter egg! and not forgetting the fact that once you've eaten your Easter egg....it's gone!..you don't say!
What they forget to mention, is that the price of an Easter egg ranges from 99p upwards, and yes you can spend £20 on one if you want...I don't tbh. We have enough of a financial struggle buying presents for people at Christmas time without having to extend manic present buying to Easter as well. Not only that, the Easter egg, flowers etc are supposed to symbolic. But these silly sods would have you believe that nothing says "Easter" more than a pastel coloured scarflace, a bricklaying tool, or a pair of flyflots!
....and yes, perhaps it's true that you might feel a bit awkward buying someone who's dieting an Easter egg...but what's wrong with a bunch of flowers ffs? IW don't sell them that's what!