I know this isn't Ideal World's fault, or any shopping channel's that trusted household names change hands, go out of business and sell their names to companies who manufacture inferior goods - there's no law against it.However, they shouldn't be allowed to state or imply that the heritage is still there and the products are as good as they always were. In the case of Beldray..Yes it's a brand I've heard of and trusted, and taking that trust at face value, bought a steam cleaner from a high street store a few years ago to find it was a pile of junk, so I took it back and got a refund. Similarly I bought a Wharfdale speaker, as they had a fantastic reputation, to find that was tinny and crap...I have now learned to do my homework, which includes checking out various reviews, where you can find a lot of golden information; eg, that a brand isn't the same as it used to be, so you can make a more informed decision.
Obviously the companies themselves are selling goods on the back of a trusted name, that's bad enough...but channels like IW should not be allowed to take the trickery to the next level - Just present the product, tell us what it does and how much it is and leave it there.