Jeeeez...I had a look at IW to look at some of these Heritor (who?) watches and some of them are quite smart looking...but go onto any reputable store's website and you'll find very similar looking watches bearing decent brand names....Rotary, Accurist, Skagen, and as I said before those with designer names...Hugo Boss, Armani, Bulova for a fraction of the price and no doubt just as well made and reliable... I mean why would you? No, you won't be buying a future heirloom, you'll be wasting good money!....And as for these "Swiss"monstrosities...they just reek "pop up shop"! You know the ones that take over empty high street premeses for the xmas period and sell unbranded luggage, dodgy watches, wrapping paper and pooping reindeers!