Had Janice on in the background, flogging 3D lip plumping treatment.
Says it's for men and women, Richard Mears says, 26% of buyers here are
men.

I can only assume Mears is a little confused, just because men are buying the product doesn't mean that the product is being used by those men, maybe the men have the account at IW are buying for their partners as present or on their behalf. Okay there will be the odd exception, similar types to IW's very own Adonis, Janice "look at my body" Morgan, but i'm pretty certain 26% of men aren't using lip plumping treatment or i'm i missing something here, am i living in a different planet?